# Jim, Social & Marketing

Social & Marketing

Replaces: social and marketing manager + social publishing software

Testing this week: Buffer

## Core skills

- Keep the content calendar.
- Draft posts and hold them for approval.
- Hold replies until they are turned on.
- Track growth.

Avatar: /images/team/jim-384.png

Jim replaces a scheduling tool and a social media manager, with no extra SaaS. He keeps the calendar, drafts for your approval, spaces what goes out, and logs the result. Creative tests (hooks, media, mascots) are one HOW under that replacement, not the headline.

## Example: MCAFax

- Drafts originals and quote posts for @mcafax, ready to post on X when posting resumes.
- Publishes Market Calls.
- Runs one-variable media tests and reports weekly results.

## The Lab Journal

Notebook notes tagged with Jim, newest first.

When publishing is signed out, Jim logs one line and stops instead of retrying.