{"name":"Marketing & Sales","path":"/skills/marketing/lab","skill":"marketing","updated":"2026-10-31","version":"1.0.0","tests":[{"date":"2026-10-30","compared":"Landing-page design bake-off on one mcafax.com draft: pbakaus/impeccable, Nutlope/hallmark, elayadesign/ai-design-skills, and emilkowalski/skills.","metric":"Score out of 10.","winner":"pbakaus/impeccable, 8.1. Hallmark 7.9 (runner-up). elaya 7.3. emilkowalski/skills 7.0. Only the winner's practice is the one the skills hub already follows. The others were not added."},{"date":"2026-10-30","compared":"DSPy headline and meta rewrite against the current headlines, on 20 held-out Notebook pages. Local 1.5B model.","metric":"Score on the held-out pages.","winner":"DSPy, 49.67 to 65.08. Recommended for a daily run. Not installed in the marketing skill."},{"date":"2026-10-30","compared":"Mem0 lesson recall against a keyword lookup.","metric":"Recall at 3.","winner":"Mem0, 0.59 versus keyword 0.36. Not installed in the marketing skill."},{"date":"2026-10-30","compared":"GEPA prompt rewrite against the starting prompt. Local 1.5B model.","metric":"Prompt score.","winner":"No winner. 0.1283 to 0.1284 (flat). Not added."},{"date":"2026-10-30","compared":"Agent Lightning topic agent against its starting accuracy.","metric":"Accuracy.","winner":"No winner. 0.55 to 0.475 (worse). Not added."},{"date":"2026-10-27","compared":"Self-hosted analytics: Plausible Community Edition against Umami.","metric":"Weighted score out of 45, then the article-engagement tie-break.","winner":"Plausible Community Edition. Both scored 34/45. Plausible won the engagement tie-break. Not installed on the site."},{"date":"2026-10-27","compared":"Instagram profile bio variants. Designed only.","metric":"Follows per profile visit and link taps. Not measured.","winner":"No winner. The test was not applied. Nothing on the profile was changed."}],"micro_skills":[],"research_bar":"No micro skills meet the research bar yet.","next":{"name":"Visible updated date and a lead image for AI Mode","date_queued":"2026-10-28","compared":"A visible updated date and a strong lead image on Notebook pages, against the current page template, after a reported AI Mode test that lists organic links with a description, an image, and a date.","metric":"Not set beyond AI Mode clicks and citations. No result yet."},"conversion":"apply_completed","conversion_url":"https://mcafax.com/apply","experiments":{"updated":"2026-10-31","note":"Funnel experiments only. A row with an empty result is status running. No funnel experiment is logged yet.","status_rule":"A row with an empty result has status running.","items":[]},"tactics":{"updated":"2026-10-31","note":"Tactics research. Entries are added when supplied. None yet.","fields":["tactic","company","source_url","queued_as_test"],"items":[]},"funnel":{"conversion":"apply_completed","conversion_url":"https://mcafax.com/apply","truncated":false,"totals":{"apply_started":15,"apply_completed":0},"by_last_touch":[{"source":"direct","apply_started":5,"apply_completed":0},{"source":"notebook-oscar","apply_started":5,"apply_completed":0},{"source":"nav","apply_started":2,"apply_completed":0},{"source":"small-business-grants-open-now","apply_started":2,"apply_completed":0},{"source":"tipt-tiptree-70-percent-of-cash-after-fortegra-sale","apply_started":1,"apply_completed":0}],"by_first_touch":[{"source":"direct","apply_started":11,"apply_completed":0},{"source":"notebook-oscar","apply_started":4,"apply_completed":0}],"note":"Counts are from the application store. A row is a source token and two counts. Public routes omit names, emails, and phones."}}