{"conversion":"apply_completed","conversion_url":"https://mcafax.com/apply","store":"firestore","truncated":false,"totals":{"apply_started":15,"apply_completed":0},"by_last_touch":[{"source":"direct","apply_started":5,"apply_completed":0},{"source":"notebook-oscar","apply_started":5,"apply_completed":0},{"source":"nav","apply_started":2,"apply_completed":0},{"source":"small-business-grants-open-now","apply_started":2,"apply_completed":0},{"source":"tipt-tiptree-70-percent-of-cash-after-fortegra-sale","apply_started":1,"apply_completed":0}],"by_first_touch":[{"source":"direct","apply_started":11,"apply_completed":0},{"source":"notebook-oscar","apply_started":4,"apply_completed":0}],"note":"Counts are from the application store. A row is a source token and two counts. Public routes omit names, emails, and phones."}