Marketing & Sales
Give Notebook, skills, X, and tools at the top. Nurture. Convert. Conversion is a completed funding application in Funding Chat.
Updated 2026-10-31. Current version 1.0.0. The skill URL stays /skills/marketing. This lab reads /v1/funnel/summary.
Scanned clean | SkillSpector | v1.0.0 | 2026-11-01
This scan is not a certification.
Tests
| Date | What was compared | Metric | Winner |
|---|---|---|---|
| 2026-10-30 | Landing-page design bake-off on one mcafax.com draft: pbakaus/impeccable, Nutlope/hallmark, elayadesign/ai-design-skills, and emilkowalski/skills. | Score out of 10. | pbakaus/impeccable, 8.1. Hallmark 7.9 (runner-up). elaya 7.3. emilkowalski/skills 7.0. Only the winner's practice is the one the skills hub already follows. The others were not added. |
| 2026-10-30 | DSPy headline and meta rewrite against the current headlines, on 20 held-out Notebook pages. Local 1.5B model. | Score on the held-out pages. | DSPy, 49.67 to 65.08. Recommended for a daily run. Not installed in the marketing skill. |
| 2026-10-30 | Mem0 lesson recall against a keyword lookup. | Recall at 3. | Mem0, 0.59 versus keyword 0.36. Not installed in the marketing skill. |
| 2026-10-30 | GEPA prompt rewrite against the starting prompt. Local 1.5B model. | Prompt score. | No winner. 0.1283 to 0.1284 (flat). Not added. |
| 2026-10-30 | Agent Lightning topic agent against its starting accuracy. | Accuracy. | No winner. 0.55 to 0.475 (worse). Not added. |
| 2026-10-27 | Self-hosted analytics: Plausible Community Edition against Umami. | Weighted score out of 45, then the article-engagement tie-break. | Plausible Community Edition. Both scored 34/45. Plausible won the engagement tie-break. Not installed on the site. |
| 2026-10-27 | Instagram profile bio variants. Designed only. | Follows per profile visit and link taps. Not measured. | No winner. The test was not applied. Nothing on the profile was changed. |
How we got here
Version 1.0.0, dated 2026-10-26.
What is being tested next
Visible updated date and a lead image for AI Mode
Queued 2026-10-28. A visible updated date and a strong lead image on Notebook pages, against the current page template, after a reported AI Mode test that lists organic links with a description, an image, and a date.
Not set beyond AI Mode clicks and citations. No result yet.
Micro skills
No micro skills meet the research bar yet.
Funnel experiments
Funnel experiments only. A row with an empty result is status running. No funnel experiment is logged yet. A row with an empty result has status running.
| Hypothesis | Channel | Stage | Variant | Metric | Start | End | Result | Winner | Status |
|---|---|---|---|---|---|---|---|---|---|
| No experiments logged yet. | |||||||||
Machine-readable: /v1/marketing/experiments. Content-lab winners, when the record has one, are a different log: /v1/marketing/playbook.
Tactics research
Tactics research. Entries are added when supplied. None yet.
| Tactic | Company | Source URL | Queued as test |
|---|---|---|---|
| No tactics logged yet. | |||
Machine-readable: /v1/marketing/tactics.
Conversion by source
Counts are from the application store. A row is a source token and two counts. Public routes omit names, emails, and phones.
apply_started 15. apply_completed 0.
Last touch
| Source | apply_started | apply_completed |
|---|---|---|
| direct | 5 | 0 |
| notebook-oscar | 5 | 0 |
| nav | 2 | 0 |
| small-business-grants-open-now | 2 | 0 |
| tipt-tiptree-70-percent-of-cash-after-fortegra-sale | 1 | 0 |
First touch
| Source | apply_started | apply_completed |
|---|---|---|
| direct | 11 | 0 |
| notebook-oscar | 4 | 0 |
A page stores the source in this browser (first touch once, last touch when a new utm or ref arrives). Starting Funding Chat posts apply_started. A completed application posts apply_completed from those cookies. The public response is counts by source.