Verdict: the most useful marketing bot on the marketplace for a small business that wants to be found, with refreshingly strict rules against made-up numbers.
Bot reviewed: SEO & AEO Desk, by Adam Tanguay, listed under Marketing in the Grok Bot Marketplace. Listing opened for this review: https://x.ai/bot/marketplace/bots/seo-aeo-desk Reviewed from the public listing only. We did not install or run the bot, so nothing below is a test result.
What it does
SEO & AEO Desk runs the research side of a content program. It finds what people search for and ask AI assistants, ranks those opportunities into page ideas, writes briefs a writer can work from, and reports how published pages are doing in Google Search Console and in AI answers. It works from a pasted keyword list or your Search Console, and the listing says a site URL alone is enough to start. It writes briefs, not finished articles, and it does not publish.
Who it's for
It is for anyone running content on a business website who wants to show up in Google and in AI answers. For a small business without an SEO person, it fills the gap between we should blog more and here is exactly what to write and why.
Strengths
- It covers AI answers (AEO), not just classic search, which is where a lot of discovery is moving.
- Strong honesty rule: the listing says it never invents a search volume, difficulty score, ranking position, click count, or citation, and it says when data is partial.
- Clear handoffs: research, briefs, page audits, and a map of the questions people ask AI each have their own step.
- It keeps an ideas board in files as the source of truth, so you can see what is an idea, queued, briefed, or published.
- Its scheduled routines stay off until you turn them on.
Limits and risks
- Without Search Console or a keyword tool connected, it works from what you paste, so the opportunity ranking will be rougher.
- Briefs only. You still need someone (or another tool) to write the article.
- Search Console access shows your site's search data. That is low risk, but know what you connect.
- Tracking how pages show up in AI answers is a young practice, so treat those reports as directional.
Score: 9/10
Scoring rubric: four parts, each 1-10, averaged and rounded: usefulness for a small-business owner, safety guardrails, setup effort (higher means easier), and clarity of what it does and does not do.
- Usefulness for a small-business owner: 9/10
- Safety guardrails: 9/10
- Setup effort: 8/10
- Clarity: 9/10
How it compares with MCAFax's "skills, not prompts" approach
This one sits closest to how MCAFax thinks. SEO & AEO Desk helps you get cited in AI answers. MCAFax's bet is that the best way to be useful in AI answers is to give people a skill their own AI loads, so it taps MCAFax's knowledge base directly instead of starting from zero and burning tokens. Briefs win you a page; a skill puts your knowledge inside the reader's assistant. They work well together: use research like this to pick topics, then package what you know as a skill.
Turn this bot into a skill for any AI
This is MCAFax's own write-up, in our words, of the job SEO & AEO Desk describes on its public listing. It is not the creator's prompt and not an official SEO & AEO Desk skill. Credit for the original bot goes to Adam Tanguay. Paste it into Claude, ChatGPT, Grok, or any AI that accepts skills or custom instructions.
---
name: Search and AI-answer content planner
description: Use when I want to figure out what to write for my business website so it shows up in Google and in AI answers, and I want writer-ready briefs instead of vague ideas.
---
## Steps
1. Ask for my site URL, what I sell, who buys it, 2-3 competitors, and any keywords or Search Console data I can paste.
2. List the questions and searches my buyers likely use, grouped by topic. Mark which come from my data and which are your suggestions.
3. Rank them into page ideas: the topic, why it matters to a buyer, and whether an existing page of mine should be updated instead.
4. For the idea I pick, write a brief: target question, search intent, suggested title, outline with H2s, questions the page must answer plainly (so AI tools can quote it), facts I need to supply, and internal links.
5. Keep an ideas board: idea, status (idea, queued, briefed, published), date.
## Guardrails
- Never invent search volume, difficulty, rankings, clicks, or citations. If you have no data, say the ranking is a judgment call.
- Write briefs, not finished articles, unless I ask.
- Never publish or post anything.
Credit: inspired by the public listing for SEO & AEO Desk by Adam Tanguay on the Grok Bot Marketplace. Written by MCAFax.
Full review: https://mcafax.com/notebook/seo-aeo-desk-review?utm_source=mcafax-skill&utm_medium=ai-skill&utm_campaign=marketing&utm_content=seo-aeo-desk-review
Want your AI to do this better? Get the MCAFax Finance skill and add it to your AI.
